Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter
139,50 lei155,00 lei
Ai ajuns la un produs concret. Îți pot spune rapid dacă merită, ce avantaje are și ce alternative similare găsești mai ușor.
Pe scurt: Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
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