Design Thinking Methodology Book - Emrah Yayici

\nThis book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative \n \n- products; \n- technologies; \n- services; \n- business models; \n- marketing ideas; \n- processes; \n- spaces; and \n- solutions for diverse business, social, and everyday challenges. \n It includes easily applicable design thinking techniques, such as \n \n- HMW questions, \n- personas, \n- mind mapping, \n- empathy mapping, \n- affinity diagram, \n- value-proposition canvas, \n- storyboard, \n- cause-and-effect diagram, \n- brainstorming, \n- brain dumps, \n- reverse brainstorming, \n- benchmarking, \n- journey map, and \n- prototyping. \n A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including \n \n- project managers and IT specialists, \n- innovation teams, \n- marketing professionals and brand managers, \n- product managers, \n- designers, \n- consultants, \n- strategic planning experts, \n- C-level executives, and architects. \n The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as \n \n- creativity, \n- thinking out of the box, \n- empathy, \n- visual thinking, \n- observation, \n- asking the right questions, and \n- pattern recognition. \n It also describes how to apply design thinking and lean and agile methodologies together.