Giants of Enterprise: Seven Business Innovators and the Empires They Built - Richard S. Tedlow

With depth and clarity, Tedlow illuminates the minds, lives, and strategies behind seven business titans: George Eastman, Thomas Watson, Henry Ford, Charles Revson, Robert N. Noyce, Andrew Carnegie, and Sam Walton. \n \nSeven business innovators and the empires they built.\n \n The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. \n \n With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: \n \n . George Eastman and his invention of the Kodak camera;\n \n . Thomas Watson of IBM;\n \n . Henry Ford and his automobile;\n \n . Charles Revson and his use of television advertising to drive massive sales for Revlon;\n \n . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;\n \n . Andrew Carnegie and his steel empire;\n \n . Sam Walton and his unprecedented retail machine, Wal-Mart.\n