Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands - Richard Shotton

\nBEHAVIORAL SCIENCE LESSONS FROM THE BEST \n \nAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark? \n \nHere's where behavioral science can help -- because unlike much of marketing theory, it has a solid evidence base. \n \nSpot the behavioral biases, and you can understand why a tactic works. \n \nGet a Behavioral Superboost \n \nBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners? \n \nIn Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing. \n \n________________________________ \n \nWHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY \n \nMarketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly. \n- ROBERT CIALDINI, Author of Influence and Pre-suasion \n \nThis book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further -- Shotton has done all the hard work for you. \n- JONAH BERGER, Author of Contagious \n \nNo one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern \nmarketing. - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy \n \nExplains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade. - NIR EYAL, Author, Hooked\n