High-Profit Selling: Win the Sale Without Compromising on Price - Csp Mark Hunter

\nThis book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.\n \nIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on profit sales that successfully execute product price increases while maintaining and strengthening current customer relationships.\n \nIn this invaluable resource, you'll learn: \n \n- how to avoid negotiating, actively listen to customers, \n- match the benefits of products or services with customers' needs and pains, \n- confidently communicate value, \n- and ensure prospects are serious and not shopping for price. \nToo many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.\n