Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Anne Janzer

\n \nThe marketing playbook for the Subscription Economy, now in its 3rd edition\n \nSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?\n \nA successful subscription business is built on lasting relationships, not one-time sales.\n \nThe third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.\n \nThe revised third edition includes: \n \n- Updated research and case studies reflecting the rapid growth of subscription-based businesses \n- New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. \n- An expanded look at the risks and rewards of values-based marketing \nWhether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.\n \nFind out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.\n